The branding guide for Lique’s Skin Care was a collaborative effort between me, my partner, and an entrepreneur JMU Student, Malique. Malique studies biology at JMU and has created his own clean, plant-based skincare line. Using plants as our inspiration, the primary color choices were obvious and secondary colors (black and white) were intentionally minimal to align with Malique’s vision. The simplistic logo incorporates the name of the company and plant imagery, and we provided a color scheme, logo do’s and don'ts, and branding mockups to show Malique how his products would be brought to life.

Emma Willis
Student / Designer

Jessica Selverian
Student / Designer